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Celebrating Success: Reading Buses and Royal Berks Charity Extend Partnership for 2024

In a heartwarming display of community spirit and generosity, Reading Buses and Royal Berks Charity gathered at the Royal Berkshire Hospital for a special photo event to celebrate their remarkable achievements in 2023 and announce the continuation of their partnership into 2024. The highlight of the occasion was the unveiling of the total funds raised in the past year and the debut of a striking new addition to Reading’s streets – a fully branded charity bus.


A Year of Giving

Robert Williams, the Chief Executive Officer of Reading Buses, took center stage as he proudly presented a cheque totaling £11,739, representing the collective efforts and contributions made by the company and its supporters throughout 2023. The announcement was met with cheers and applause from the audience, comprised of Reading Buses employees, NHS workers, and representatives from the Royal Berks Charity.

Reflecting on the significance of the partnership, Williams remarked, “It is my absolute pleasure to announce the amount raised in 2023, and that we are extending our partnership for a second year. It is unusual for us to select a charity for a second year, demonstrating the really valuable work that they do. We hope that all we learned last year helps to make this year even better.”


A Shared Vision

Jo Warrior, the Charity Director of Royal Berks Charity, echoed Williams’ sentiments, expressing gratitude for the overwhelming success of the partnership and the tangible impact it has had on local NHS services. “We were absolutely blown away by the huge success of our partnership with Reading Buses,” Warrior said. “We look forward to continuing this relationship into 2024.”

The funds raised by Reading Buses directly support the Royal Berkshire NHS Foundation Trust, which operates seven hospital sites across Berkshire and South Oxfordshire. From funding cutting-edge equipment to providing essential support for NHS staff, the partnership between Reading Buses and Royal Berks Charity has become a vital lifeline for the community.


Taking to the Streets

As a symbol of their ongoing commitment to the cause, Reading Buses unveiled a newly branded Royal Berks Charity bus, adorned with eye-catching visuals that are sure to raise awareness and inspire further donations. This specially designated bus will traverse the streets of Reading and the surrounding areas, serving as a mobile beacon of hope and support for the hospital and its patients.

The design of the bus includes a convenient text-to-donate feature, allowing passengers and passersby to contribute to the cause with a simple text message. By texting 5BUS to 70085, individuals can make a £5 donation, directly impacting the lives of those in need within the local community.


Looking Ahead

As Reading Buses and Royal Berks Charity embark on another year of partnership, their shared mission to improve healthcare services and enhance the well-being of individuals in Berkshire and South Oxfordshire remains unwavering. Through their continued collaboration and the generosity of their supporters, they are poised to make an even greater difference in the lives of countless individuals.